A website created to help Ease Health establish its new osteopathic practice in Hamilton, creating a minimalistic brand and web presence that encompasses every facet of ease.
Health & Medicine
Ease Health emerged as a serendipitous spur-of-the-moment osteopathic practice in Hamilton, taking over the location of a previous clinic. Ease needed to fast-track their business processes and create new branded deliverables for the launch of their new osteopathic practice, in only a few months.
Ease Health needed a brand that effectively conveyed the message of ease, both for the body and for the mind. This was accomplished using lowercase typography with open counters and apertures, where the typeface mimicked the geometric nature of the curved “S".
Using simple forms and an earthy palette, we created a minimalistic base brand for the launch. The new Ease logo informed the design direction for their website — anatomical illustrations, iconography, and gentle circles contributed to the look and feel of the website.
Developer Portfolio
By Mazen M.